Books

Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
by Michael Levine


The most widely used introduction to P.R. in the world...

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars- and how they can be utilized on little or no budget. With case histories, tips from his own experiences and a start-up list of important contacts, Levine shows you how to think like a publicist and map out a strategy for success.

Read the first chapter on-line!

100% of the top 25 business schools in America use "Guerrilla P.R." by Michael Levine (Harper/Collins):
  1. Harvard University
  2. Stanford University
  3. Northwestern University
  4. University of Pennsylvania
  5. Massachusetts Institute of Technology
  6. Columbia University
  7. University of California - Berkeley
  8. Duke University
  9. University of Chicago
  10. University of Michigan Ann Arbor
  11. Dartmouth College
  12. New York University
  13. University of California - Los Angeles
  14. Yale University
  15. University of Virginia
  16. Cornell University
  17. Carnegie Mellon University
  18. University of North Carolina - Chapel Hill
  19. University of Texas - Austin
  20. Indiana University - Bloomington
  21. University of Southern California
  22. Georgetown University
  23. Emory University
  24. Ohio State University
  25. Purdue University - West Lafayette




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"Levine is one of the top P.R. folks in the world, and has represented major, major stars...Guerrilla P.R.'s subtitle is "How you can arrange an effective publicity campaign without going broke." They say it's gimmicky, but as Tom Peters says in the book, the gimmick is that it works... The stuff is very well done and true."
-- CNN